facebook post image

Facebook is an important piece of many online business’ marketing plans. We write blog posts and create awesome content, so we want to share it with our followers on Facebook.

But sometimes, we put in the link and the post or page title, or the image is all wrong. There are a few key settings to make sure you set prior to sharing your link.

And, if you share it and decide you want to change it, you need to take a few steps to let Facebook know that you’ve made changes.

So, let’s get going. Below the video, I’ve written out all of the steps with images if you prefer that style of learning.

 

Step #1 – Set Your Featured Image

To set the specific image that you want Facebook to pull for your post, you need to set the Featured Image for that post or page.

To do this, go to your blog post OR your page. Scroll down and in the right hand column, you’ll see an area titled Featured Image.

 

Next, click on the little blue link that says “Set Featured Image.”

This will take you to your media library. Here, you can either upload an image to use or choose an existing image.

Once you upload your file, or if it’s already in your media library, click on the image you want and “Set Featured Image.”

Now, when Facebook “sees” your link, it will choose the Featured Image as the preferred thumbnail. You should always set a featured image on your blog posts, and choosing a Featured Image on your main pages is smart too, especially if you’re going to be sharing your website URL on Social Media.

Step #2 – Set Your Page/Post Title

To do this step, you need to have the Yoast SEO plugin installed.

Scroll down below your blog post or page content to the Yoast SEO editor.

Click on the small arrow on the right and open it up. Then, click on the little blue triangle shape that’s highlighted in the image below. This will open up your Social Media Settings.

 

Here, you can set the title you’d like Facebook to use and the image (if you didn’t set a featured image).

Once you have these set, you can go update or save your post or page with these new settings.

But, what do you do if you already tried to share your post or page to Facebook, and it’s showing the wrong image or title? Or, you’ve gone through the above steps, and it’s STILL showing the wrong image or title?

Facebook will show the wrong image or title because they show whatever they “found” the first time you posted. Facebook won’t re-scrape the page (or take another good look at your link) unless you tell it to.

How to Force Facebook to Re-scrape Your URL, so your FB Link Shows the Right Image and Title

For this step, you need to go here: https://developers.facebook.com/tools/debug/

This page looks a little scary, but it’s perfectly safe. Just put the URL of the page you want Facebook to “re-scrape” into the little box and hit Debug. So, if you’d like FB to update the image for a blog post link, put the URL for that blog post into the Debug box.

It will take you to a page where it shows you what the FB preview link looks like now. If it’s not right, double check your settings in your Yoast box and hit the gray “Scrape Again” button.

You should see a preview of what FB will show when you share the link. If it’s still not working and you’re running a caching plugin, clear the cache for that page and try again.

If FB is giving you this warning: fb:app_id hasn’t been included in the meta tags, then you need to take one more quick step.

First, you need to create an app. Don’t panic. It’s super easy. Go to this FB page: https://developers.facebook.com/docs/apps/register

Click on Create a New Facebook App. You can name it whatever you’d like, but we’re going to put the app ID into Yoast, so I named mine “Yoast.”

Once you’ve created it, you’ll automatically go to your new App page. On the top bar, you’ll see “APP ID:” followed by a number. Copy that number.

Then, go back to your website. On the dashboard menu (the black one on the left) hover over SEO, until the dropdown menu appears. Click on Social.

Select the Facebook Tab on the top of that page and enter your Facebook App Id in the box. Then, save your changes.

Clear your cache again if you need to and return to the debugger tool. Have FB scrape your page again, and hopefully now it will work!!

You can also have Facebook rescrape any pages or posts you’ve updated or changed.

It’s pretty handy!

Conclusion

Social media can be a huge piece of any online marketing plan, but it can be frustrating when it doesn’t work like you expect it to.

Follow these steps to make sure that you’re highlighting what YOU want to highlight on your Facebook page rather than what Facebook decides to show.

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13 Comments

  1. Jackie Ramirez on July 2, 2018 at 12:34 pm

    Thank you so much for your help! You have no idea what a lifesaver this post was. Keep up the great work!

    • Amy Isaman on July 2, 2018 at 1:04 pm

      You are so very welcome! I finally wrote that after walking so many frustrated clients through the process. Sometimes it’s the little things that can be the most frustrating, so I’m glad I could help!

    • Kal on October 4, 2018 at 11:01 pm

      Thanks for great tips.

      • Amy Isaman on October 4, 2018 at 11:47 pm

        You’re welcome, Kal! I’m glad you found this post useful.

  2. Faris on July 9, 2018 at 10:16 pm

    My case is when i sharing link, the picture that appeared in my facebook is my header image. It’s the same step that I should follow to fix my problem? Thank you.

    • Amy Isaman on July 10, 2018 at 7:00 am

      Yes, the process is the same. Make sure you’ve got a featured image selected and run your post URL through the FB debugger tool. If that doesn’t work, use the Yoast settings to set up FB, clear your cache, and run it through the debugger again. That should do it!! Good luck!

  3. Brittney Stefanic on September 26, 2018 at 8:13 pm

    Just went through this process tonight, and I could NOT have done it without this post. YOU ROCK! Thanks, Amy!

    • Amy Isaman on October 4, 2018 at 8:27 pm

      Yay!! Glad I could help. It’s SOOO annoying when FB won’t post what you want it to!

  4. Charley on October 31, 2018 at 8:36 pm

    Hmm it appears like your website ate my first comment (it was
    extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly
    enjoying your blog. I as well am an aspiring blog writer but I’m still new
    to the whole thing. Do you have any points
    for novice blog writers? I’d genuinely appreciate it.

    • Amy Isaman on November 1, 2018 at 8:22 am

      Hi Charley – I wish you all the best on your blogging journey! It’s a fun one. My biggest tip is to post consistently so make sure you choose a topic you like and that you can talk about forever!

  5. https://www.smashwords.com on November 8, 2018 at 4:50 am

    There is certainly a lot to know about this topic. I like all of
    the points you’ve made.

  6. Roger Hirsh on July 10, 2019 at 11:45 am

    Thanks for a very informative post. Helped me resolve an issue where I had updated the header image on my webpage, but it was not linking properly. It works great now.

    • Amy Isaman on July 12, 2019 at 12:16 pm

      I’m so glad you found it helpful. I have NO idea why Facebook makes changing the image such a bugger…but they sure do.

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