blog vs website title graphic

What’s the difference between a blog and a website?

Last week, one of my students who is just beginning her journey into the online world as a business owner, asked about a blog - "What is it? What's it for? Is there ...
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To Increase Website Conversions, Avoid These DIY Mistakes

Let me start this post by with a fact: every service-based business needs a website. When you're ready to grow your business, a website is a non-negotiable asset, and happily, there are quite a few platforms ...
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what to blog about

How to find blog post topics (that people will actually read)

Has this ever happened to you...you sat down at your keyboard to crank out a blog post. And you stared at that damn blinking cursor...with no idea of what to write about. When you ...
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My process & tools for blogging consistently

I've been blogging for years. I started on a personal blog in 2012, launched a blog for teen writers that I ran from 2013-2016, and now I write on Entwine Web Design and ...
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How to write, structure, & format a blog post in 5 steps

Can I ask you a question? When you launched your website did you have the best of intentions to blog but then...life and business happened? Did posting on your blog turn into #onemoredamnthing to ...
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6 Benefits of Blogging for Business

Blogging, vlogging, social media, video, podcasting and on and on and on. The options for creating content for your clients and visitors can feel huge and overwhelming. It can also feel like a ...
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client case study blog graphic

How to Write a Client Case Study to Build Your Business

One of my all-time favorite weekend or evening activities is to grab a good book, curl up on the couch, and completely lose myself in a story. If the story is written well, ...
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6 Steps to Get Great Testimonials for Your Website

Getting great testimonials and highlighting them on your website is key to creating credibility and attracting the right clients. But how do you get an amazing testimonial? And...what makes a testimonial really solid? ...
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What is Web Copy? And How is it Different from Web Content?

Last week I was talking to a client, and I mentioned the word copy. Our conversation took one of those weird convoluted turns and all of a sudden neither of us knew what ...
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How to write an About Page for Your Website

This page is a paradox because even though it says it's About YOU, the site owner, it's not really. It's about your visitors and how you can help them, which can make writing ...
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