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Design Strategy for Biz Success

Why does a custom website cost so much?

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Before I start this post outlining the costs of a custom website, I want to make three key points: #1 – Despite what GoDaddy and Wix say in their ads, you CANNOT create branded, strategic a website in an hour. Yes, using Wix, you can create a website more quickly and inexpensively than a custom…

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Spring Clean Your Website

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I’m not sure where the term “spring cleaning” comes from, but it hits me hard every year. I find myself gutting closets and donating my stuff to the high school’s Speech and Debate team for their yearly rummage sale. It feels good to clear out unused items. And this year, I also did a clean-up…

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9 Strategies that Work to Convert Site Visitors to Clients

You’ve built your site, launched it into the world, and….crickets. Why isn’t anyone calling? This can be scary especially when you’ve made an investment of time and money into your website. Thankfully, it IS possible to get your website to work as hard as you do. If you want to increase your conversions, you’ve got…

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How to Install Google Analytics on WordPress

Google Analytics is one of those things that can feel a little overwhelming, like one more thing, but it’s great to have on your website. You’ll get TONS of super helpful data that you can use to direct your marketing efforts. This post will walk you through installing Google Analytics on your WordPress website. However,…

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How to Choose Website Colors in 6 Steps

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On a website, color, fonts, imagery, textures, graphics, and copy all work together to create a cohesive whole that is designed to draw visitors in and connect with them. The element that tends to jump out first is a site’s colors. As humans we notice it instantly and associate feelings and emotions with the colors…

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To Increase Website Conversions, Avoid These DIY Mistakes

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Let me start this post by with a fact: every service-based business needs a website. When you’re ready to grow your business, a website is a non-negotiable asset, and happily, there are quite a few platforms out there for small business owners to build their own websites, and motivated entrepreneurs create their own websites every day. I love…

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